Transparency protects compliance and ad revenue.
A simple conviction
Skanopy was born from a simple conviction: on mobile, transparency is the foundation of a lasting relationship between a publisher, its users and the ad partners that monetize its app. We give publishers, their DPOs and their ad ops teams the means to see what their apps really do, and to take control of it.
Mobile stayed a blind spot
On the web, you know how to audit what happens. On mobile, everything is more opaque: compiled code, encrypted traffic, third-party SDKs (code components from other companies, embedded in the app) whose real behavior is unknown. A publisher can act in good faith and never realize that an advertising component collects an identifier before any consent, or that an ad partner never receives the consent its users gave.
Regulators have made mobile a priority. In France, the CNIL’s recommendation on mobile apps, followed by its inspection campaign, is a reminder that the mobile environment exposes more sensitive data than the web (real-time location, photos, health) and that refusing consent must be as simple as giving it.
The same blind spot weighs on revenue. Google says so itself: without valid consent, it falls back to limited ads, with no personalization. Consent lost between the banner and the ad partners shows up nowhere, except on the phone.
Compliance protects revenue too
Giving users a clear, honest choice over their data is the best way to earn their trust. And that trust is a growth engine: a privacy-respecting app is one people keep, recommend and stay with.
We believe compliance, done well, also serves the business. One reading shows both defects: a partner that fires before the choice exposes the publisher, a partner that does not receive the consent given cannot personalize its ads. Both are fixed in the same place: compliance and ad revenue do not compete, they reinforce each other.
What we make possible
Compliance under control
Know what the app sends, to whom and when.
Ad revenue protected
Your users’ consent reaching every ad partner.
Growth with peace of mind
Protect users and revenue in the same move.
At Didomi, I built the technology that monitors web compliance at scale.Mobile deserves the same rigor.
At Didomi, Europe’s consent-management leader, I designed and scaled compliance monitoring: technology that scans millions of web pages for trackers, cookies and consent failures. Along the way I brought hundreds of companies into compliance, from major media to e-commerce platforms.
Yet mobile is harder to analyze, even as the data at stake is often far more sensitive: real-time location, sensors, a device that follows us everywhere and never leaves our side. And a publisher has almost no control over what the third-party actors embedded in its app actually do.
Mobile raises the same questions as the web, only more closed. Skanopy brings that expertise to where almost no one is looking yet.